Digital marketing is one of the most lucrative career choices today and is growing year over year. Students who have followed an online digital marketing course are at a distinct advantage, as the competition for jobs is high. Following online digital marketing, the course is one of the greatest ways to teach yourself digital marketing.
What is the role of digital marketing?
Digital marketing allows you to reach a bigger audience than conventional means and target prospects who are most likely to purchase your product or service. Furthermore, it is typically less expensive than traditional advertising and allows you to monitor progress on a daily basis and pivot as needed.
Top 10 Free Online Websites For Digital Marketing Course
1) Quicksprout University
QuickSprout’s tagline is “Free MBA in Digital Marketing.” “This wonderful site is packed with information to assist you to learn everything there is to know about being successful in digital marketing.” The platform was founded in 2008 by marketing guru Neil Patel and is now administered by a group of outstanding entrepreneurs led by Lars Lofgren.
QuickSprout offers an inexhaustible quantity of information on the internet and digital marketing. QuickSprout, on the other hand, is the place to start if you want to learn the ropes and then some.
QuickSprout is a one-stop shop for studying digital marketing. For those who want to learn at their own pace, Quicksprout’s Beginners Guide to Online Marketing is the perfect platform to get started on your journey to digital marketing success. This guide contains 13 modules that cover every aspect of digital marketing, from search engine optimization to social media marketing. With this guide, you can start learning at any point and progress at your own pace.
Quicksprout is the best platform for people who want to study at their own speed. You can hop in anywhere you choose and begin your path to digital marketing expertise.
The cost is nothing.
No certification
Time to finish: varies
Beginner’s Curriculum
Good user experience
Teaching Quality: Excellent
2) Skillshare
Looking to learn more about digital marketing? Then this course by Kapil Chopra is perfect for you! With 37 short and informative lessons, you’ll be able to get through the entire course in just shy of four hours. Plus, Skillshare offers a free two-month trial so you can access all of the lessons at your own pace.
Cost: Free for the first two months, then $99 each year.
No certification
Time required: around four hours
Introductory curriculum
Good user experience
Teaching Quality: Excellent
3) Copyblogger
If you’re looking for concise, actionable advice on digital marketing, look no further than Copyblogger. They’ve been delivering stellar advice for 16 years, and their course “Internet Marketing for Smart People” is no different. It’s packed with 20 modules of essential information, delivered right to your inbox.
Copyblogger has built a reputation as expert in the field of content strategy, and this free online digital marketing course is a great introduction to their work. You’ll learn everything you need to know about creating and executing a successful content marketing strategy, from start to finish. So if you’re ready to get serious about your digital marketing efforts, this is the course for you.
The cost is nothing.
No certification
Time to finish: varies
Introductory through Intermediate Curriculum
Good user experience
Teaching Quality: Excellent
4) Babson college through edx
Are you a marketer who’s curious about what big businesses such as Amazon, Facebook, Netflix and Google have in common when it comes to digital strategy? If so, you’ll find the free online course Digital Strategy and Action fascinating. In the course, you’ll learn from the CEOs of these successful companies how they took a simple idea and turned it into billions in revenue – and how they keep growing.
This course features in-depth case studies on some of the world’s most successful entrepreneurs and marketing leaders, including Amazon CEO Jeff Bezos and Netflix CEO Reed Hastings. You’ll also get tons of tips, tricks, and advice on how to stay at the top of your game.
If you want to get a certificate from Babson University, you can opt for the paid version of the course. But if you just want to take the course for free, you can choose the audit version.
The cost is nothing.
If you want a certificate you shall pay
Time required to complete: four weeks
Curriculum: Beginning to Advanced
Excellent user experience
Teaching Quality: Excellent
5) The University of Edinburgh
This 8-week course offers a comprehensive digital marketing education from one of Scotland’s top universities. Students can expect to spend 4-6 hours per week on the course, with a syllabus that covers everything from basic concepts to advanced strategies. Those looking for a complete and free digital marketing course will find this to be an excellent option.
This course is designed to give you a general understanding of digital marketing strategy as it relates to business. You can audit the course for free, allowing you to read and view the content. If you want to get a certificate for the course, you can do so at the paid level of edX.
The program is taught by two instructors from the University of Edinburgh, so it’s a great way to add to your resume or CV.
The cost is nothing.
Certification Yes, but there is a price.
Time required to complete: 10 months
Intermediate Curriculum
Excellent user experience
Teaching Quality: Excellent
6) LinkedIn Learning
LinkedIn Learning’s 24-hour digital marketing course is perfect for students who are already familiar with the basics of online marketing and want to take their skills to the next level. In this free online course, students will learn best practices for online marketing, using the latest tools to implement a digital marketing strategy, and how to effectively advertise on social media platforms.
If you’re already a LinkedIn premium member (which most marketers are), you can take the course for free. If you’re not a LinkedIn premium member, you can sign up for a trial to access the classes at no charge for a month.
The cost is nothing. Try out LinkedIn Learning for free.
Yes, a certificate exists.
Time required to complete: 24 hours
Intermediate to advanced curriculum
Excellent user experience
Teaching Quality: Excellent
7) Hubspot Academy
Hubspot Academy’s Inbound Marketing Free Certification Course is a four-hour industry-recognized program designed for digital marketers who want to focus on their inbound marketing efforts. The coursework is comprehensive and covers 10 lessons, 34 videos, and 9 quizzes. It is designed for beginners. The free online digital marketing course covers topics such as content strategy, lead generation, and email marketing.
The cost is nothing.
Yes, a certificate exists.
Time required to complete: four hours
Beginner’s Curriculum
Teaching Quality: Excellent
8)Google
Google’s free online digital marketing course is one of the best ways to learn about this subject because it covers all aspects of digital marketing, from beginner to intermediate level. Google is a well-known and respected name in this industry, so getting certification through them is a great way to make your profile stand out and add credibility to your skillset.
This 40-hour free online course in digital marketing covers 26 modules and can be completed at your own pace. Each module has several lessons that include text, video, and quizzes to test your knowledge. You can pick and choose which lessons to add to your individualized learning plan, but we recommend starting from the beginning to get certification. This course will help you get your profile noticed and add valuable skills to your resume.
The cost is nothing.
Yes, a certificate exists.
Time required to complete: 40 hours
The curriculum ranges from introductory to intermediate.
Excellent user experience
Teaching Quality: Excellent
9) University of Illinois through Coursera
University of Illinois’ Digital Media and Marketing Strategies course is the fifth course in a seven-part specialization in digital marketing. As with all Coursera programs, it can either be completed in audit mode for free or the paid version with a completion certificate.
The cost is nothing.
If you want a certificate you shall pay
Time required to complete: 15 hours
Beginner’s Curriculum
Excellent user experience
Teaching Quality: Excellent
10) Alison
Alison was developed in 2007 by Mike Feerick and was the first of its kind – a massive online open course (MOOC) platform. With a student community of over six million people, it is one of the most popular free online course providers available today. Alison’s courses are designed to be flexible and accessible so that anyone, anywhere, can improve their skills and knowledge.
The Diploma in E-Business program is intended to assist students to develop critical marketing abilities. The course covers Google Analytics and AdWords, search optimization, revenue metrics, analysis, campaign monitoring, digital measurement, and more.
Over 84,000 people have signed up for the free online digital marketing course, which takes six to ten hours to complete. Students must pass a final assessment with an 80 per cent or higher grade to receive a Learner Achievement Verification Report after completing the course. Students can also acquire a certificate from the site’s online shop for about $20.
The cost is nothing.
Certification Yes, but there is a price.
Time required to complete: six to ten hours
Beginner’s Curriculum
Excellent user experience
Teaching Quality: Excellent
Conclusion
Digital marketing is a rapidly growing career option that offers numerous advantages over traditional marketing methods, including the ability to reach a larger audience and target specific demographics. Online digital marketing courses provide an excellent opportunity for students to learn digital marketing at their own pace and gain a competitive edge in the job market. There are several free online digital marketing courses available, including Quicksprout University, Skillshare, Copyblogger, Babson College through edX, and The University of Edinburgh. These courses offer high-quality instruction, good user experiences, and introductory to advanced curriculums. While they do not provide certifications, they are an excellent way to learn digital marketing skills and enhance your resume.
Frequently Asked Questions
What is digital marketing, and why is it important?
With digital platforms, digital marketing allows you to target the most likely customers to purchase your good or service. It is less expensive than conventional advertising and lets you keep tabs on results every day.
Why should I take digital marketing courses?
One of the most profitable career options available today is digital marketing, and employment rivalry is fierce. By teaching you the skills you need to succeed in this industry, digital marketing courses can help you stand out on the job market.
What are the top free digital marketing courses I should consider?
Quicksprout University, Skillshare, Copyblogger, Babson College through edX, and The University of Edinburgh are a few of the best places to find free digital marketing courses.
Do these courses offer certifications?
While some of these programs grant credentials, others don’t. You have the option of paying for a certificate if you wish to add it to your CV or choose to audit the courses for free.
How long does it take to complete these courses?
The length of time needed to finish these courses varies based on the course’s subject matter and the learning speed you select. While some courses can be finished in a few hours, others might take a few weeks.
